I am sure you noticed that last month’s issue of AMSOIL Magazine featured a new layout for the Amsoil Monthly Sales Leaders section. The primary objective of the redesign was to broaden the scope and provide much-deserved recognition for a wider range of Dealers.
While it’s true that consumers are today much more educated and the need for synthetic lubricants is really on the rise, we still have work to do. And that work won’t be done until each skeptic has had the opportunity to learn all of the facts straight from an Amsoil Dealer.
A contingent of Amsoil employees, including Race Program Manager Jeremy Meyer, returned recently from the Amsoil World Championship Snowmobile Derby in Eagle River, Wisconsin. This could be the greatest and most prestigious snowmobile competition in the whole world. It is billed as the “Indianapolis 500 of Snowmobile Racing,” which is fitting because my long time
Amsoil is a multi-level marketing company established in 1973 and made the shift to a direct sales distribution model. Amsoil Dealers could now fulfill face-to-face with consumers, take the time to describe the benefits and convey the worth the product delivered. Sales took off as well as the future looked bright. Multi-Level-Marketing gives the smaller companies a chance to compete with the larger ones.