Through sponsorship of successful race teams and series, as well as its extensive advertising efforts, AMSOIL has successfully increased brand awareness and helped Dealers promote their businesses and increase sales. However, for the millions of impressions AMSOIL sponsorships and advertising generate, millions more are created through “piggyback” advertising. Whenever a fellow sponsor of an AMSOIL racer or series promotes the sponsorship, AMSOIL and AMSOIL Dealers benefit through additional AMSOIL logo exposure. For example, this Walker Evans advertisement in the January 2013 issue of Dirt Sports features Team AMSOIL off-road racer Scott Douglas.
See the January AMSOIL Magazine for more information.