Along with new names and packaging comes a marketing strategy designed to supply Dealers a competitive edge by appealing to an unique market. FuelEfficient Synthetic ATF and Signature Series MultiVehicle Synthetic ATF offer the most advantages in applications where raised temperatures, significant towing and challenging terrain are typical, as suggested by the icon on their labels. Merchants may find more success advertising these robust fluids to these clients, because clients in these markets are more concerned with transmission protection.
Additional Changes Coming Up
Future changes and these come in anticipation of creating market trends. When most motorists should alter their ATF more commonly due to frequent stopand- go driving or other severe service circumstances, few follow the proper program. Fewer still shift automatic transmission fluid themselves, instead choosing to pay somebody else to perform the service, making establishing a bigger presence in the 100,000plus lubricant installer businesses across North America vital to strong future sales; Amsoil will introduce a fresh artificial transmission fluid to tackle these problems soon.
Appeals to Under-Served Market
Signature Series ATF full-fills a section of the industry ignored by other lubricant suppliers. Fleet vehicles, heavy-duty pick-ups, contractors' work vehicles and other industrial applications encounter acute-service operation everyday, making them prone to the consequences of heat, especially sludge development. Lessrobust fluids fast breakdown in such tough surroundings, creating a large number of dollars in repairs. Its excellent performance, coupled with the openness of contractors, fleet supervisors and other experts to do their particular fluid shifts, positions it flawlessly for the marketplace. In addition, Dealer comments shows that when approaching business prospects is frequently more powerful because Merchants are better able to provide options to problems other lubricant suppliers concentrating first on transmission fluid miss. Creating a connection can result in sales of other items.
Fuel Efficient Synthetic Automatic Transmission Fluid (ATL) and Amsoil MultiVehicle Synthetic Automatic Transmission Fluid (ATF) have been elevated to the Signature Series family, now called Signature Series Fuel Efficient Synthetic Automatic Transmission Fluid (ATL) and Signature Series MultiVehicle Synthetic Automatic Transmission Fluid (ATF). The nature of the goods was further proven in field testing, enabling Amsoil to introduce new application and service life recommendations, while formulations and pricing remain unchanged. As it's depleted Existing inventory will be replaced by new packaging.
Severe-Service Field Trial
To demonstrate its usefulness in severe service, Amsoil sought a test fleet subjected to the toughest real world conditions. The right partner was located in a Vegas taxi fleet. The steady idling, stop – and – go driving packed with passengers and freight and searing desert heat invite thermal breakdown and sludge formation. Inferior transmission fluids simply don't last in such circumstances.
Internal parts (imagined) earned high evaluations for sludge prevention and demonstrated minimal wear. Additionally, the industry-standard Aluminum Beaker Oxidation Test demonstrated Signature Collection MultiVehicle Synthetic ATF – after 100,000 miles of severe service – still provided almost twice the heat resistance required of new fluid to meet the Chrysler ATF 4 specification (see graph). Results validate the lubricant's high level of reserve protection for severe-service applications. Used fluid analysis also revealed Signature Series MultiVehicle Synthetic ATF comprised 41 percent of its first oxidation inhibitors following the field study. For much more results of this industry research, see page 10.
Outstanding Wear Protection
Loads and changing rates cause extreme stress and torque multiplication on bearings and gears. Amsoil formulated Trademark Series Synthetic ATF with high film strength and premium anti-wear/ extreme pressure additives to assist in preventing wear during intense-duty service. Within the industry standard FZG Equipment Wear Test (ASTM D 5182), Signature Series Multi- Vehicle Synthetic ATF that have been used for 100,000 acute-service miles reached a “Pass” at stage 12 – the greatest stage. The outcomes surpass the Ford MERCON V and Chrysler ATF 4 specifications for new fluid, exhibiting the lube's long lasting wear protection.
Signature Series Synthetic ATF is wax-free and delivers amazing cold-flow properties
Today's transmissions are smaller and must withstand higher horsepower and torque while providing smoother shifts, all with more fluid life recommendations. Amsoil Signature Series Synthetic ATF is formulated with friction-modifier additives that produce remarkable clutch-holding capacity (static friction), torque transfer ability (dynamic friction) and anti-shudder properties (falling torque converter clutches). Evaluation shows Signature Series MultiVehicle Synthetic ATF used for 100,000 miles supplied almost indistinguishable friction properties as new fluid for easy, dependable shifts.