Amsoil Executives Alan and A.J. Amatuzio plus Dean Alexander

Amsoil Executives Alan and A.J. Amatuzio plus Dean AlexanderAmatuzio Alexander

A contingent of Amsoil employees, including Race Program Manager Jeremy Meyer, returned recently from the Amsoil World Championship Snowmobile Derby in Eagle River, Wisconsin. This could be the greatest and most prestigious snowmobile competition in the whole world. It is billed as the "Indianapolis 500 of Snowmobile Racing," which is fitting because my long time friend and racing legend Bobby Unser attended. Bobby, for those who don't know, is a three-time winner at Indy. In fact, he's the sole driver to win the contest in three separate decades. I told him that Jeremy was looking ahead to meeting with him and spoke to Bobby before the Eagle River event.

I've told this story before, but it bears repeating. He was at the peak of his own domination of the Pikes Peak Hill-climb but was having problems with his gear. His open-wheel race car would just make it through a couple of runs up the mountain before the butt would break. This is a huge issue at the time since the sole gear box that works right in his automobile was the classic 1940s version he was using, and components weren't accessible. Bobby's crew was always pushed to re-machine the gears. You don't win races when components keep breaking.

He found one that helped a small, but the parts kept breaking. Finally, he learned about a company in the upper Midwest which was developing some new kind of technology. Bobby had never heard of synthetic lubrication, however he gave a call to me. He described his difficulty, and I sent some oil to him that I was confident would work. Available on the market in the time that oil had more movie strength than just about any other oil.

Sure enough, it did operate. Bobby went from fixing his equipment after practically every run to zero care whatsoever. He now made it through all his training runs, qualifying race day and runs with similar group of equipment. In Addition, it was made by that same rear end through the whole next year. Bobby had seen first hand how a lube could make a difference between winning and losing.

The point is, Bobby became a true believer in Amsoil products and never looked back. To this day, he wears Amsoil gear, and whenever conversation turns to lubrication he speaks from experience. That early association with Bobby Unser established a loyalty that remains firm today. It also set a pattern that we maintain in all of our racing relationships. The sponsorships we provide are based on more than just handing over cash and hoping for the best. We become involved with our teams in all aspects and work hard to build relationships based on trust and loyalty.

That's abundantly clear with all the racers featured within this matter. Each is a strong believer in products. But over that, they've acquired a respect beyond the merchandise - respect that cash only can't purchase. Each speaks in enthusiastic terms about the technical help our specialists offer. Amsoil is considering options; passionate about producing the finest lubricants and passionate about what they needed to-do. Amsoil is ready to accept listen, master and believe - no solutions. Everything is all about 'what is happening? You wish to understand it, we wish to consider it, we wish to view it, we wish to consider it.' Amsoil became entirely engaged with us for a development associate."

It's the relationships that we've constructed with Scott Douglas, Erik Buell, Steve Scheuring and all of the others that define what Amsoil is. We support our racers through poor and good times, and they understand the notion of devotion isn't lost on us. That pays dividends for many, many years, and our friend Bobby Unser is evidence of that.

A.J. “Al” Amatuzio
President and CEO, AMSOIL INC.

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